North Luzon Monitor

North Luzon

Unromanticized

Beyond “Filipino Time”: Why professional time is a competitive advantage

“Sorry, traffic.” “On the way.”“Five minutes.” If you’ve lived in the Philippines long enough, you’ve heard these lines. Chances are, you’ve said them too. Guilty. Writer included. We laugh about it. We shrug. We call it Filipino Time. Cultural. Normal. Harmless. But is it? To understand the issue, we must first recognize that time is …

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When overnight roads are possible

A few weeks before the May 2025 midterm elections, road improvements were announced along our street in Baguio. Like most residents, I welcomed the news—but with the quiet resignation that comes from experience. We all knew what usually followed: dust, noise, traffic, and a road perpetually “under construction” long after the tarpaulins faded and the elections …

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