North Luzon Monitor

North Luzon

UC Comm studes shine in national conference

Bagging top awards, University of the Cordilleras students held high the torch of success during the Philippine Media Advocacy Conference (PMAC) 2024.

College of Arts and Sciences (CAS) Communication students were hailed as the PMAC Overall Champion, May 14, at the University of Santo Tomas (UST)-Thomas Aquinas Research Center, City of Manila.

CAS Communications Professors Katrina Mamaril said “Given the brief period to prepare, the students worked hard and pushed their abilities to complete the three categories. They persevered and inspired each other to carry out what they have achieved.”

Communication juniors, Rey Jerald Dieta and Jenelyn Kyla Daquigan were recognized as the champions for the Public Service Announcement Category with their entry, ‘Tinig na Pilit Tinatanggalan ng Imik,” while Shiela Henry Buan landed the gold spot and the Viewer’s Choice Award for her Extemporaneous Teleprompter Category entry, ‘Salamin: Reflect, Fact-check!”

Mamaril said there were seven universities across Luzon which participated in this year’s PMAC; UST, University of the Philippines Diliman, Cavite State University, Lyceum of the Philippines-Manila and Adamson University competing in three categories; Public Service Announcement, Radio Drama and Extemporaneous Teleprompter.  Overall, there were six entries for the for Extemporaneous Teleprompter while 13 entries were logged for the Public Service Announcement and two entries for the Radio Drama Category.

Themed “Revolutionizing Radio: Philippine Nedia Advocacy Conference 2024,” PMAC aims not only to be a student enhancement and enrichment workshop with professionals from the industry inspire, critique and encourage in different categories but also an avenue to build connections and networks to champion media empowerment.

Mamaril said “The faculty members of the Communication department are moved by their passion and creativity.”

PMAC advocates responsible, value-oriented media broadcasting through inspiring and educating aspiring media practitioners, and advocating positive change in the media industry and is led by UST- Communication Arts Students Association and Kapisanan ng mga Brodkaster ng Pilipinas (KBP) featuring workshops, competitions, and networking opportunities.

UC Professors Patrick John Santigao with Mamaril mentored the UC delegation. Participating in the PMAC radio drama category were Kyra Pagalilauan, Gerardette Julio, Cristine Aromin, John Larry Agtarap, Cristian Canina with Dieta, with the entry ‘PePE Power’ written by Yvonne Adrianne Dumsang and edited by Martin Louis Labitoria. Maria Elena Catajan

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