The 30th edition of the Panagbenga otherwise known as the Baguio flower festival will be formally launched by the Baguio Flower Festival Foundation, Inc. (BFFFI) and the local government at the city hall grounds simultaneously with the conduct of the regular flag raising ceremony on Monday, January 12, 2026.
The annual staging of the month-long Panagbenga which usually starts every February 1 serves as the city’s major crowd drawing event being one of the well-attended festivals in the country.
The theme of the 30th edition of the flower festival is ‘Blooming Without End’ which highlights the sustained growth of the festival over the past three decades.
Members of the BFFFI Board of Trustees will be joining city officials and employees in the formal launching of the month-long activities that will be rolled out on the said date.
Further, the official festival theme and calendar of activities will be formally unveiled by the concerned stakeholders, including city officials and BFFFI Board of Trustees, during the scheduled launching program.
Panagbenga enjoys the distinction of being the only festival in the country that had been earlier included in the elite list of members of the International Festivals and Events Association.
Mayor Benjamin B. Magalong will be delivering the inspirational message while Rep. Mauricio G. Domogan, who is also the BFFFI Chairman, will declare the official launch of the festival. Baguio City Public Information Office