North Luzon Monitor

North Luzon

Chowking, Solid North win big in Panagbenga float contest

Solid North and Chowking floats stood out from the more than 30 floats to win this year’s medium and large float category during Sunday’s Panagbenga flower float parade.

Solid North’s float which celebrates connectivity, community, and the shared joy that defines the Panagbenga spirit bagged the top plum in the large float category while Jollibee’s concept celebrates Baguio’s heritage and progress, infused with the brand’s commitment to fostering unity and joy among the people came in second.

Tieza’s design, a visual masterpiece representing the natural beauty of TIEZA’s Balicasag Island Dive Resort in Panglao, Bohol meanwhile came in third.

In the medium float category, Chowking’s float showcases intricate Chinese decorations that pay homage to its brand and good food for sharing featuring their Family Lauriat got the judges nod for the top purse.

Aligned with the mission of the 2024 Panagbenga Festival to celebrate traditions and embrace innovations, Procter & Gamble (P&G) / Youthopia Activation Specialist Inc. (YASI) float came in second, as it introduces the brand’s latest innovation – the NEW Safeguard White Camellia – that’s set to transform how Filipinos perceive antibacterial soaps from severe to seriously fun soft-skin protection while staying true to its legacy of uncompromising germ protection.

In third is another Filipino fastfood favorite, KFC, with its float symbolizing one of the world’s most iconic food symbols – the KFC Bucket. Its finger-licking good chicken is enjoyed in more than 145 countries worldwide in more than 25,000 restaurants.

Zaparita’s Garden meanwhile lorded the small float category with its two entries. NL Monitor

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